Doc's Choice

Balanced Nutrition. Proven Results.

Tried and true for over 30 years. Our Premium formulas deliver balanced nutrition with glucosamine, DHA, and essential fatty acids to support healthy bones, strong muscles, and immune strength, day in, day out.

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Super Premium. Super Powered.

Built for dogs that do more. With high-quality meat proteins, brown rice, oatmeal, and antioxidant-rich ingredients, our Super Premium formulas deliver complete, digestible fuel for strength, stamina, and shiny coats.

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Clean Fuel. Gut Smart.

Formulated for dogs with allergen sensitivities or those that do better grain-free. Made with digestible meat proteins and clean carbs to support digestion, energy, and everyday wellness.

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Healthy Dogs Start Here

We’re trusted by high-octane working dogs, certified couch potatoes, and every tail-wagger in between. Because no matter their pace or purpose, real nutrition makes all the difference.

Working Dogs

Trusted by K9 handlers, trainers of farm dogs, hunting dogs, and service animals, who need serious fuel to support endurance, recovery, and strength. Our formulas keep them strong, sharp, and focused.

Everyday Companions

Trail chasers, backyard ballers, and professional nappers alike can trust our formulas to provide balanced nutrition to support energy and whole-body wellness, day in, day out.

Sensitive Dogs

For dogs with dietary sensitivities or digestive issues, our grain-free formulas are made with simple proteins, clean carbs, and added pre- and probiotics, supporting gut health without compromising performance.

Growing Puppies

Strong starts begin with smarter food. Packed with protein, DHA, and essential nutrients, our puppy formula supports healthy growth, brain development, and strong bones, setting them up for a lifetime.

Heartland Sourced & Made

From farm to facility, we keep it close to home. We source ingredients from local Heartland farmers and craft every bag on-site daily in Dunbar, Nebraska, where we oversee every step. So if it’s in the food, we know exactly why.

Low-Temp Cooking

Other brands cook the good stuff right out of the food. Not us! We use a cold-pressed, low-temp process, cooking at 165°F (not 400°F like most brands). This preserves nutrients, improves digestibility, and reduces waste. Low-temp cooking = more fuel in every bite.

High-Performance Fuel

We’re trusted by K9 handlers, breeders, and active dog owners who know nutrition powers endurance, recovery, and resilience. If your dog works, runs, or plays hard, they need food that keeps up. And if their biggest sprint is to the couch? Still counts. Even champion nappers need great fuel.

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